Elegant Themes Bloom Email Opt-Ins

Elegant Themes Bloom Email Opt-Ins

Elegant Themes Bloom is a premium email opt-in plugin for WordPress, designed to help website owners grow their email lists through aesthetically pleasing and highly customizable opt-in forms. As part of the Elegant Themes suite of products, Bloom is known for its user-friendly interface, advanced features, and integration with major email marketing platforms.

Key Features of Elegant Themes Bloom:

1. Variety of Opt-In Form Types

Bloom offers multiple opt-in form styles to match various website designs and user preferences:

• Popup Forms: These forms appear after a specified time, scroll depth, or when a user is about to leave the page (exit intent).
• Inline Forms: These forms can be embedded directly within the content of a page or post.
• Above/Below Content Forms: Displayed above or below the main content of a page or blog post.
• Widget Area Forms: Placed in the sidebar, footer, or other widget-ready areas of your site.
• Fullscreen Overlay Forms: These take over the entire screen, capturing the user’s attention.
• Fly-in Forms: Subtle, animated forms that “fly in” from the corner of the page.

2. Customizable Design

• Pre-made Templates: Bloom comes with a variety of professionally designed opt-in templates, which can be customized to suit your brand.
• Design Flexibility: Customize colors, typography, and form fields to align with your site’s look and feel.
• Drag-and-Drop Editor: A built-in editor allows you to easily drag elements to design your opt-in forms without needing any coding skills.

3. Advanced Targeting & Display Rules

Bloom allows you to set up advanced targeting rules to control when and where opt-in forms appear on your site:

• Time Delay: Show forms after a user has been on your site for a set period.
• Scroll Trigger: Trigger opt-in forms after a user scrolls down a certain percentage of the page.
• Click Trigger: Show opt-ins after a user clicks a specific element on the page (e.g., a button or link).
• Exit Intent: Display forms when the user attempts to leave the page.
• Page-Level Targeting: Show specific opt-ins based on the content of the page (e.g., show a discount offer only on the checkout page).

4. Email Marketing Platform Integration

Bloom integrates with major email marketing services, allowing you to collect leads directly into your preferred email list:

• MailChimp
• AWeber
• ConvertKit
• Campaign Monitor
• GetResponse
• ActiveCampaign
• Drip
• SendGrid
• MailPoet
• and more… Bloom supports both direct integrations with these platforms as well as the ability to export leads via CSV files if needed.

5. Email List Segmentation

• Bloom allows for email list segmentation to create targeted lists based on user behavior, helping you create personalized campaigns and increase conversion rates.

6. A/B Testing

• The plugin includes A/B testing functionality, enabling you to test different versions of your opt-in forms to determine which performs best in terms of conversions. This allows for continuous optimization of your email collection strategy.

7. Analytics & Reporting

• Built-in Analytics: Track the performance of each opt-in form with detailed metrics on views, conversions, and click-through rates.
• Conversion Rate Tracking: Measure how effective your opt-in forms are at turning visitors into subscribers.

8. Multi-Form Support

• Bloom allows you to display multiple opt-in forms on the same page, giving users different ways to subscribe (e.g., exit intent, popup, and inline forms).

9. Mobile Optimization

• All opt-in forms created with Bloom are fully responsive, ensuring they look great on all devices, including mobile phones and tablets.

10. GDPR Compliance

• Bloom offers features that help you comply with GDPR (General Data Protection Regulation) requirements, such as providing users with the option to accept or reject opt-in forms and managing user data with ease.

Benefits of Using Bloom:

• Increase Email Subscribers: Bloom is a powerful tool for growing your email list, which is essential for any successful digital marketing strategy.
• Beautiful, High-Converting Forms: Bloom offers visually appealing and high-converting opt-in forms, making it easier to persuade visitors to subscribe.
• Easy to Use: No need for coding skills, thanks to the user-friendly drag-and-drop builder and intuitive interface.
• Targeted Campaigns: Advanced targeting features help ensure that your opt-in forms appear at the right moment, making them more likely to convert.
• Optimized for Growth: A/B testing, analytics, and segmentation allow you to refine your strategy and improve performance over time.

Suitable For:

• Bloggers: To grow their email lists and deliver personalized content to readers.
• E-commerce Sites: To capture email leads for marketing campaigns and promotions.
• Online Course Creators: To engage potential students and build an email list.
• Business Websites: To generate leads and stay in touch with prospects and clients.
• Marketers & Agencies: To offer email list-building services to clients.

Conclusion:

Bloom is an excellent email opt-in solution for WordPress users, providing a full suite of tools to help you capture email addresses and grow your email list. Whether you’re running a personal blog, an online store, or a corporate website, Bloom’s beautiful forms, advanced targeting options, and seamless integrations make it a powerful addition to any website’s marketing toolkit. If you’re looking for an easy-to-use, feature-rich email opt-in plugin, Bloom is a great option.